In May of 2005, YouTube was born and its been a rocket ride for the company ever since. They announced their birthday on their blog and included some great statistics of their growth and more extensive statistics were also shared on their media page. I figured I would grab a few statistics and fun facts I thought were the most interesting:
72 hours of video are uploaded to YouTube every minute
that equates to over an hour of video is uploaded every second. In 2008 I was wrote about how staggering 10 hours of video being uploaded to YouTube every minute was. If 10 hours is staggering, I don’t really know how to classify 72 hours.
Over 3 billion hours of video are watched each month on YouTube
That is billion…with a “B”. That’s a whole lot of Nyan Cats.
Over 1 trillion views in 2011 or almost 140 views for every person on Earth
You read that correctly, one TRILLION views in 2011 on YouTube and 140 views for every person on EARTH. Now remember that only 32.7% of the world’s population has internet access. Which means that among the active internet users in the world, that amounts to over 440 views per person over the course of a year!
YouTube mobile got over 600 million views a day, and mobile traffic tripled in 2011
Six hundred million views accounts for about 20% of YouTube’s total traffic. I wouldn’t be surprised to see this number at least double in 2012 as mobile viewing continues to explode, particularly with the number of tablet devices continuing to flood the market.
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
Video is the ultimate way to grab people’s attention online so whether that is just some ridiculous video of cute cats on up to a video branding your business, the ability to share videos from YouTube across social platforms is what makes it so powerful.
So what does it all mean?
More than ever these stats illustrate in mind-boggling terms that there is a slew of content out there. The takeaway is that to be the needle in the haystack – you have to stick out. To stick out in 72 hours of video being uploaded every minute you need to make sure that you optimize your video for search so potential viewers searching for your video can find you more easily and remember to be creative. Don’t be bland, be memorable. But be memorable for the right reasons. If you do all those things there’s no guarantee you’ll reach every potential customer on YouTube, but there’s a better chance you’ll reach more of them.