by Kendra Hoffman | Jun 10, 2015 | Online Video Marketing...Creatively
If you were reading some of my previous posts about voice over carefully, you might have picked up on a theme. And that theme was “how not to describe the voiceover needs for your video.” “Look, Kendra,” you may be saying at this point, “If referencing celebrities,...
by Kendra Hoffman | May 6, 2015 | Online Video Marketing...Creatively
In the past we’ve talked about standard gender adjectives that crop up in voiceover, and we’ve listened to some gender based comparisons of the same script. Let’s round things out by talking about where gender bias can be a stumbling block to getting the...
by Kendra Hoffman | Apr 10, 2015 | Online Video Marketing...Creatively
When your marketing team is creating an explainer video or training program, you may be tempted to use the nearest “good voice.” The guy in sales who used to be a DJ. Your sister, who sings for the orchestral choir. After all, they have fantastic voices, they’re...
by Kendra Hoffman | Apr 10, 2015 | Online Video Marketing...Creatively
When your marketing team is creating an explainer video or training program, you may be tempted to use the nearest “good voice.” The guy in sales who used to be a DJ. Your sister, who sings for the orchestral choir. After all, they have fantastic voices, they’re...
by Kendra Hoffman | Mar 18, 2015 | Online Video Marketing...Creatively
By now, I’m sure you know the famous Banana Video. If not, pop on over. I’ll wait. … OK so by now I’m sure you know the famous Banana Video. Guess what? You’re going to listen to it four times! DON’T LEAVE – there’s a point. I promise. Today’s the day you pick...
