by Eric Guerin | Feb 7, 2017 | Online Video Marketing...Creatively
Web accessibility usually refers to utilizing inclusive design to help visitors with disabilities but how does it apply to your video marketing? For video content, that includes closed captions for any audio in the video. You may think captions aren’t important...
by Eric Guerin | Jan 22, 2016 | Online Video Marketing...Creatively
In a recent strategic marketing benchmark survey report by Ascend2 about Video Marketing Strategy, they found that video marketing is rated very successful at achieving important objectives by 25% of companies and another 60% rate it somewhat successful. Of those...
by Eric Guerin | Apr 23, 2015 | Online Video Marketing...Creatively
Google announced last year that it would be making enormous changes to how it ranks websites. The major shift in its algorithm of how it indexes sites boils down to one very important question: Is your website fully optimized for mobile? If it’s not your website could...
by Eric Guerin | Dec 19, 2012 | Online Video Marketing...Creatively
I get asked what the ideal length for a video is quite a bit. In fact I’ve blogged about it once or twice in the past. The answer, I’ve decided, is how well does your audience know you? This is where a content strategy as part of your marketing funnel...
by Eric Guerin | May 28, 2012 | Online Video Marketing...Creatively
It is harder than ever to get a first page result on Google. Not only does Google continue to change how it searches and indexes, but now it is dedicating more and more of its first page to “blended” search results – displaying video, images,...
