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12 (work)Days of Christmas Video Storytelling: Monty The Penguin

by Eric Guerin | Dec 14, 2016 | Online Video Marketing...Creatively

Day 5. In the song that’s where we get the flourish of the “FIVE GOLDEN RINGS!!!” So I knew we needed a good one for day 5. That’s why I chose possibly my favorite holiday ad of all time by John Lewis called “Monty the Penguin”. As...

12 (work)Days of Christmas Video Storytelling: With Love, Mrs. Claus

by Eric Guerin | Dec 13, 2016 | Online Video Marketing...Creatively

On the fourth day of Christmas I humbly present “Christmas with love from Mrs. Claus” from M&S. Marks and Spencer (aka M&S) is a major British multinational retailer specializing in of clothing, home products and luxury food products. Little is...

Convert YouTube Views into Donations for Nonprofits

by Eric Guerin | Mar 15, 2016 | Online Video Marketing...Creatively

One aspect nonprofit organizations have difficulty with is converting YouTube views into website visitors. Now there’s not only an easier way to do that, but can also receive donations, right on YouTube. YouTube had long allowed the ability to link to channels, other...

Employee Videos: The Untapped Marketing Resource

by Eric Guerin | Oct 13, 2015 | Online Video Marketing...Creatively

Think about your company. Now think about what your most valuable asset is. Any guesses? It (hopefully) is your employees. The people that work for a company are the most knowledgeable about what you do. They are also usually extremely passionate about what they do....

Beware of Video Marketing Road Apples

by Eric Guerin | Aug 20, 2015 | Online Video Marketing...Creatively

There are few things worse than a video full of corporate gobbledygook. Well, a day without coffee is far worse, but you get the idea. Many marketers used to writing traditional press releases start peppering in a bunch of industry jargon. The problem is the viewer of...
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