by Eric Guerin | Mar 7, 2017 | Online Video Marketing...Creatively
If you keep your marketing videos short and to the point; they’re more popular. The ideal business video length is something we’ve written about before. Recent statistics from AOL’s State of the Video Industry Global Research Study confirm that shorter is...
by Eric Guerin | Oct 8, 2015 | Online Video Marketing...Creatively
Video has always been created in a horizontal format. Enter Snapchat, where vertical videos have a completion rate 9X higher than horizontal video. So is horizontally formatted video still a smart idea? The reason for horizontal, or landscape, format video was simple....
by Eric Guerin | Sep 22, 2015 | Online Video Marketing...Creatively
Since it’s start, Instagram has been all about the square. Even when it began allowing users to add video, it was square. Now they’ve finally decided to think outside the box. Instagram claims 20% of photos shared are in a format other than the...
by Eric Guerin | Aug 27, 2015 | Online Video Marketing...Creatively
Millennials as a generation are unique. They are the first generation to be complete digital natives. Unlike previous generations, they look online and to their social networks first for entertainment rather than TV. In a recent study by Animoto, they confirmed that...
by Eric Guerin | May 5, 2015 | Online Video Marketing...Creatively
The YouTube Insights Team knows video. I know, very observant of me. But what they are able to derive is fascinating in part of the limitless pool of data they have to fish with the sea of YouTube. I mean, over 12 days’ worth of video footage are uploaded to YouTube...
