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Optimizing Visual Marketing Content

by Eric Guerin | Jun 1, 2016 | Online Video Marketing...Creatively

There’s a need to feed the content marketing beast. We can all understand that. Videos, presentations and infographics are at the heart of any content marketing strategy. Unfortunately little time is spent to optimize how visual content is distributed and optimized...

Why LinkedIn Acquired Lynda.com

by Eric Guerin | Apr 16, 2015 | Online Video Marketing...Creatively

By now you may have heard the news that LinkedIn acquired Lynda.com for $1.5 billion. That’s correct BILLION with a B. If you’re not familiar with Lynda.com, it is an online learning company that specializes in expert-led video instructional courses. So why would...

Metro-West Chamber’s Social Media Panel Discussion

by Eric Guerin | Jun 22, 2009 | Online Video Marketing...Creatively

  Mike Langford, CEO of Tweetworks, was kind enough to invite me to participate as part of a panel discussion about social media for the Metro-West Chamber of Commerce. I was joined on the panel by Mike and two others; Cappy Popp of Thought Labs and Jeff Cutler...

Online Video Driving Automotive Recovery

by Eric Guerin | Jun 5, 2009 | Online Video Marketing...Creatively

In an article recently published on the Online Video Insider there were some great statistics and insights shared which are particularly timely given Chrysler’s and General Motors’ recent bankruptcy announcements. Perhaps as they pick which road to take...

Death to Discussions on LinkedIn

by Eric Guerin | Mar 27, 2009 | Online Video Marketing...Creatively

  One of the things I like to do is go to LinkedIn and answer questions and take part in different discussions that are going on. It’s a great way as a business owner or specialist to show their expertise, take part in interesting conversations and build...
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