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Convert YouTube Views into Donations for Nonprofits

by Eric Guerin | Mar 15, 2016 | Online Video Marketing...Creatively

One aspect nonprofit organizations have difficulty with is converting YouTube views into website visitors. Now there’s not only an easier way to do that, but can also receive donations, right on YouTube. YouTube had long allowed the ability to link to channels, other...

Shopping and Location Based Mobile Video

by Eric Guerin | Feb 23, 2016 | Online Video Marketing...Creatively

Let’s face it, we’re living in a mobile first world. If your marketing isn’t optimized for smartphone users, then it isn’t working. A few weeks ago Aaron Strout, integrated marketer extraordinaire and all around good guy, wrote a great piece for Marketing Land called...

How Video Engages to Drive e-Commerce Sales

by Eric Guerin | Apr 1, 2015 | Online Video Marketing...Creatively

According to a benchmark report from video commerce solution provider Invodo, online shoppers who viewed a video about a product were 1.6x more likely to buy than shoppers who did not view a video. And the stats got more impressive and surprising from there. This...

The Mall That’s Never Closed (or Shopping on YouTube)

by Eric Guerin | Dec 2, 2014 | Online Video Marketing...Creatively

It’s early December and you may still be cooling down your credit cards from Black Friday and Cyber Monday or maybe you haven’t even started shopping yet. Here are some quick facts about the holiday shopping season direct from the folks at Google....

The Mall That's Never Closed (or Shopping on YouTube)

by Eric Guerin | Dec 2, 2014 | Online Video Marketing...Creatively

It’s early December and you may still be cooling down your credit cards from Black Friday and Cyber Monday or maybe you haven’t even started shopping yet. Here are some quick facts about the holiday shopping season direct from the folks at Google....
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