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How To Engage Your Audience With Video Ads

by Alex Debelov | Jun 3, 2015 | Online Video Marketing...Creatively

Advertising is no longer a one way, intrusive, disruptive experience. It has become a two way communication between brand and consumer. Therefore, it needs to be a thoughtful and engaging conversation that inspires your consumer to build trust with your brand. Imagine...

Gender in Voiceover: Pick a Box Before You Think Outside It

by Kendra Hoffman | May 6, 2015 | Online Video Marketing...Creatively

In the past we’ve talked about standard gender adjectives that crop up in voiceover, and we’ve listened to some gender based comparisons of the same script. Let’s round things out by talking about where gender bias can be a stumbling block to getting the...

Increase Donations With Video & E-Mail

by Eric Guerin | Apr 28, 2015 | Online Video Marketing...Creatively

Integrating video in your email marketing can increase your click throughs by 175% and here are some interesting facts from  MediaPost on how Stanford University significantly increased their donations using video in email. Here are some highlights from the post along...

Increase Donations With Video & E-Mail

by Eric Guerin | Apr 28, 2015 | Online Video Marketing...Creatively

Integrating video in your email marketing can increase your click throughs by 175% and here are some interesting facts from  MediaPost on how Stanford University significantly increased their donations using video in email. Here are some highlights from the post along...

Your Explainer Video is Chock Full of Brand Assets

by Eric Guerin | Apr 27, 2015 | Online Video Marketing...Creatively

Many companies we start to work with think that their explainer video is the end product. But in terms of brand assets and how you can use them, your explainer video is really just the beginning. A lot goes into the process of creating an explainer video for any brand...
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