by Eric Guerin | Mar 3, 2016 | Online Video Marketing...Creatively
While YouTube is critical for businesses as part of a video marketing strategy, ideally you don’t want most of the video content on your site using YouTube embeds. Why? Your goal on YouTube is to educate and pique the interest of the viewer but ultimately you want to...
by Eric Guerin | Oct 27, 2015 | Online Video Marketing...Creatively
Recently Facebook announced that it has added search, which is huge. Facebook’s compartmentalized design has adversely affected the distribution of brand videos. Now that you can search any of Facebook’s more than 2 trillion posts, that will all change....
by Eric Guerin | Oct 23, 2015 | Online Video Marketing...Creatively
To attract new customer’s attention online, you need to be informative, entertaining, or both. Savvy marketers know video is the most effective tool in their arsenal. But video also helps companies make more money faster. Especially when compared to companies...
by Eric Guerin | Aug 27, 2015 | Online Video Marketing...Creatively
Millennials as a generation are unique. They are the first generation to be complete digital natives. Unlike previous generations, they look online and to their social networks first for entertainment rather than TV. In a recent study by Animoto, they confirmed that...
by Eric Guerin | Aug 20, 2015 | Online Video Marketing...Creatively
There are few things worse than a video full of corporate gobbledygook. Well, a day without coffee is far worse, but you get the idea. Many marketers used to writing traditional press releases start peppering in a bunch of industry jargon. The problem is the viewer of...
