by Eric Guerin | Feb 21, 2017 | Online Video Marketing...Creatively
16 B2B Video Marketing Benchmarks Infographic from Vidyard How do you measure how well your video marketing is performing compared to your competitors? For businesses marketing to consumers, finding benchmarks is fairly easy. For B2B marketers utilizing video...
by Eric Guerin | Jun 1, 2016 | Online Video Marketing...Creatively
There’s a need to feed the content marketing beast. We can all understand that. Videos, presentations and infographics are at the heart of any content marketing strategy. Unfortunately little time is spent to optimize how visual content is distributed and optimized...
by Alex Debelov | Jun 3, 2015 | Online Video Marketing...Creatively
Advertising is no longer a one way, intrusive, disruptive experience. It has become a two way communication between brand and consumer. Therefore, it needs to be a thoughtful and engaging conversation that inspires your consumer to build trust with your brand. Imagine...
by Eric Guerin | Mar 20, 2015 | Online Video Marketing...Creatively
Ah. Where to start. You know you need video, you’ve read all the amazing stats about how video is a staple of content marketing. But you’ve never done it and how do you know what video to “lead off” your marketing efforts with? Fear not....
by Eric Guerin | Mar 16, 2015 | Online Video Marketing...Creatively
A problem many explainer and marketing videos experience is many business people don’t have audio turned on in their offices. It’s just impractical for some or obtrusive for others particularly in a company with large areas of open cubicles. Suddenly the...