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Using Cultural Touchpoints in Your Video

by Eric Guerin | Apr 17, 2015 | Online Video Marketing...Creatively

I recently picked up a film scanner and was scanning old 35mm negatives from my college photography days. While I was sorting through the negatives my five year old asked what they were and I was caught a bit off guard as to how to explain this. I’m normally...

Business Catering Explainer Video

by Eric Guerin | Feb 18, 2015 | Animated Videos & Tutorial Animations

ezCater needed an home page video to explain how easy it is for business people to order food for meetings and seminars, even when they are on the go and in different cities. Using their existing style guides we came up with a simple and quick moving stylized...

Business Process Analysis Explainer Video

by Eric Guerin | Feb 13, 2015 | Animated Videos & Tutorial Animations

  myInvenio needed an explainer video to simply visualize how their business process analysis software worked and ensure the reliability of process in the ever changing digital world we live in for their new home page. We came up with the concept of the ever...

Explainer Video Production Process Timing

by Eric Guerin | Feb 11, 2015 | Online Video Marketing...Creatively

From the kick off call through final delivery a lot goes into the production of an explainer video. Here’s a breakdown of what typically goes on in the six to eight weeks of a typical home page or landing page style explainer video being produced:  Step 1: Creative...

Brands Embracing True Stories

by Eric Guerin | Jan 7, 2015 | Online Video Marketing...Creatively

There’s something amazing about a true story. Its grounding. It builds empathy with your audience and makes your brand more relatable. So it’s no surprise that with the rise of companies telling stories around their brand, that there is also a movement around mixing...
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