by Eric Guerin | Feb 21, 2017 | Online Video Marketing...Creatively
16 B2B Video Marketing Benchmarks Infographic from Vidyard How do you measure how well your video marketing is performing compared to your competitors? For businesses marketing to consumers, finding benchmarks is fairly easy. For B2B marketers utilizing video...
by Eric Guerin | Jan 22, 2016 | Online Video Marketing...Creatively
In a recent strategic marketing benchmark survey report by Ascend2 about Video Marketing Strategy, they found that video marketing is rated very successful at achieving important objectives by 25% of companies and another 60% rate it somewhat successful. Of those...
by Eric Guerin | Oct 23, 2015 | Online Video Marketing...Creatively
To attract new customer’s attention online, you need to be informative, entertaining, or both. Savvy marketers know video is the most effective tool in their arsenal. But video also helps companies make more money faster. Especially when compared to companies...
by Eric Guerin | Oct 5, 2015 | Online Video Marketing...Creatively
Now we’re beyond the “let’s make it go viral” nonsense, how do we measure the effectiveness of video marketing? First, we need to establish what your video marketing goals are. Is it lead generation? Do you have sales objectives? Maybe...
by Alex Debelov | May 13, 2015 | Online Video Marketing...Creatively
Video marketing budgets are reaching an all time high and brands are focusing on creating engaging and exciting content. As soon as that content is published, it’s off to the races to promote it and see what kind of engagement your video receives. While it’s important...
