16 B2B Video Marketing Benchmarks Infographic from Vidyard

How do you measure how well your video marketing is performing compared to your competitors? For businesses marketing to consumers, finding benchmarks is fairly easy. For B2B marketers utilizing video marketing…it’s easier said than done.

Luckily Vidyard, a video platform for businesses, did the work for you in compiling their Video in Business Benchmark Report! They analyzed the data of more than 250,000 videos and 600 million video streams to put together their Business Benchmark Report. So you can compare your business video marketing efforts against average or even best-in-class video marketers.

How long are you retaining your audiences attention for? How many videos are you publishing monthly to meet and exceed the needs of your customers? Check out 16 of the greatest findings in Vidyard’s infographic below or download their full Business Benchmark Report here!

Business Video Marketing Benchmarks from Vidyard



Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing videos. He can easily be bribed with coffee. Read more of Eric’s posts.