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Ladies and Gentlemen: Voice Gender in your Explainer Video

by Kendra Hoffman | Dec 16, 2014 | Online Video Marketing...Creatively

The other day, one of my agents said “it’s been very boy-centric over here,” pointing out that there had been a run of scripts with specs requesting male voices. On the other hand, I’ve picked up some jobs recently because clients are “switching to a female”...

Using Contrast in your Explainer Video

by Kendra Hoffman | Oct 22, 2014 | Online Video Marketing...Creatively

In my last blog post, we looked at Timing: the “one” in the one-two punch of comedy elements that can make explainer video scripts pop. Today, let’s check out the “two:” Contrast. This clip of comedic genius Bill Cosby is a master lesson in contrast in less than a...

Using Timing to Humanize & Add Humor to Your Video

by Kendra Hoffman | Sep 30, 2014 | Online Video Marketing...Creatively

Ah, comedy.   When it’s done well, it can warm up a room, diffuse a situation, make someone like you more…and bring a human touch to your explainer video. But your video doesn’t have to be hilarious.  It just has to employ one key comedic technique in...

Using Timing to Humanize & Add Humor to Your Video

by Kendra Hoffman | Sep 30, 2014 | Online Video Marketing...Creatively

Ah, comedy.   When it’s done well, it can warm up a room, diffuse a situation, make someone like you more…and bring a human touch to your explainer video. But your video doesn’t have to be hilarious.  It just has to employ one key comedic technique in...

Smart Mouth: the Magic of the Scratch Track

by Kendra Hoffman | Aug 26, 2014 | Online Video Marketing...Creatively

There’s a ridiculously simple thing you can do to make your project go faster, your video professionals love you, and your voice talents smile. It costs nothing and can be done in :15, :30, or :60 seconds flat. Today I’d like to introduce you to the humble scratch...
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