by Kendra Hoffman | Dec 16, 2014 | Online Video Marketing...Creatively
The other day, one of my agents said “it’s been very boy-centric over here,” pointing out that there had been a run of scripts with specs requesting male voices. On the other hand, I’ve picked up some jobs recently because clients are “switching to a female”...
by Kendra Hoffman | Oct 22, 2014 | Online Video Marketing...Creatively
In my last blog post, we looked at Timing: the “one” in the one-two punch of comedy elements that can make explainer video scripts pop. Today, let’s check out the “two:” Contrast. This clip of comedic genius Bill Cosby is a master lesson in contrast in less than a...
by Kendra Hoffman | Sep 30, 2014 | Online Video Marketing...Creatively
Ah, comedy. When it’s done well, it can warm up a room, diffuse a situation, make someone like you more…and bring a human touch to your explainer video. But your video doesn’t have to be hilarious. It just has to employ one key comedic technique in...
by Kendra Hoffman | Sep 30, 2014 | Online Video Marketing...Creatively
Ah, comedy. When it’s done well, it can warm up a room, diffuse a situation, make someone like you more…and bring a human touch to your explainer video. But your video doesn’t have to be hilarious. It just has to employ one key comedic technique in...
by Kendra Hoffman | Aug 26, 2014 | Online Video Marketing...Creatively
There’s a ridiculously simple thing you can do to make your project go faster, your video professionals love you, and your voice talents smile. It costs nothing and can be done in :15, :30, or :60 seconds flat. Today I’d like to introduce you to the humble scratch...
