by Eric Guerin | Feb 8, 2017 | Online Video Marketing...Creatively
Social media presents great opportunities for brands, both large and small, to reach their audience. But what to publish? Which social media networks present the best opportunities? Brightcove, an online video technology firm, recently surveyed over 5,500 consumers...
by Eric Guerin | Feb 7, 2017 | Online Video Marketing...Creatively
Web accessibility usually refers to utilizing inclusive design to help visitors with disabilities but how does it apply to your video marketing? For video content, that includes closed captions for any audio in the video. You may think captions aren’t important...
by Eric Guerin | Jan 15, 2017 | Online Video Marketing...Creatively
One day I hope the isolating vitriol that currently divides our country will finally ebb away enough for all of us to realize we’re all in this together. Later this week our country will be inaugurating perhaps the most controversial president in our history....
by Eric Guerin | Dec 23, 2016 | Online Video Marketing...Creatively
Today is the final workday before Christmas! With that in mind I present what was among the first great storytelling ads of Christmas. It was the ad that really hit a nerve and started it all for…you guessed it…John Lewis. So the final one as I had...
by Eric Guerin | Dec 22, 2016 | Online Video Marketing...Creatively
Day 11 is usually reserved for pipers piping, but how about some quirky train whistles blowing instead? This ad from H&M is my pick for the best holiday ad of this year. H&M is a multinational clothing-retail company and spun this holiday tale of creating...
