Video consumption on mobile devices continues to increase according to a recent statistics reported by Cisco. In its annual report on the state of mobile data traffic, Cisco reported that mobile video viewing was responsible for 55% of total mobile data traffic last year. That’s more than email, streaming music, GPS and many other smartphone functions that require data. They also predicted that by 2019 this number will be closer to 72%.

The vast majority of this streaming video content today is made up of YouTube and Netflix and that’s not likely to decrease anytime soon. People are consuming video content more and more on the go.

What does this mean for businesses?

The biggest takeaway is the more you can tell your story through video, the better. A mobile device is not the easiest to read large amounts of text on, especially when video is an alternative. In fact according to a study done by Brainshark, 59% of senior executives prefer video over text when both are presented on the same page.

Invodo also published findings that 92% of mobile video viewers share videos with others while 52% of those viewers that have watched product videos are more confident in making purchase decisions online.

It’s really very simply illustrated by viewing both on your smartphone. If you have the choice between viewing a short video or reading several paragraphs of text about the same information…

Would you rather watch this?

IPhone_video

Or read this?

iphone_text

 

Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing videos. He can easily be bribed with coffee. Read more of Eric’s posts