HubSpot, the leading inbound marketing platform and Adelie Studios, an industry leader in online marketing animated video production, were honored to be the recipients of two Telly Awards for outstanding achievement for their original short online videos. The winning videos, from the Captain Inbound Animated Series were selected among thousands of entries for their entertainment and originality.
“It’s not every day you get to work on a series of animated shorts starring super heroes and villains,” said Eric Guerin of Adelie Studios. “It was great to work with HubSpot creating Captain Inbound because they live and breathe strategic content marketing like these videos every day. Winning two Telly Awards for the project was really icing on the cake.”
“Rather than bombard people with cold calls and spammy emails, you should attract them to your company using inbound marketing by creating interesting content and optimizing that content for search, social and mobile channels,” said Mike Volpe, Chief Marketing Officer at HubSpot. “HubSpot is a pioneer in inbound marketing, and the Captain Inbound videos are an example of the type of marketing which companies should be doing a lot more.”
“HubSpot released the first episode of its animated (cartoon) Web series, The Adventures of Captain Inbound, in which marketing superhero Captain Inbound defeats the Sultan of Spam. (And saves the day. Of course.) The takeaway for marketers is this: Creating content alone isn’t enough. The key is to create exceptional content that sets you apart from the crowd, drives viral sharing, and enhances your company’s profile and personality. Which, by the way, includes creating the unexpected, the unfamiliar, and occasionally the oddball and fun (or perhaps even the animated cartoon series!)”
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world.
This year, the Telly Awards received over 13,000 entries from all 50 states and countries around the world. Silver and bronze medals are awarded based on creativity and outstanding achievement in a specific category.
Captain Inbound: Episode 1 featuring David Meerman Scott
Captain Inbound: Episode 2 featuring Chris Brogan
Captain Inbound: Episode 3 featuring Brian Halligan and Dharmesh Shah