Do you need some juicy video marketing statistics to help get your boss to green light your department’s video project? Do amazing video marketing statistics make your pulse quicken? Do you enjoy silly puns about cats in videos? Then have we got something for you to see!
Behold! <trumpets blare>
What we feel are the top 15 video marketing statistics visualized into a handy downloadable e-book for 2015! We also mixed in a few cat graphics with stats and puns because let’s face it, if there weren’t cat videos…the internet would likely cease to exist. Enjoy!
Want a copy of these purr-fect video marketing stats for yourself?
Transcript:
The Top 15 Video Marketing Statistics for 2015
(Now jam packed with 43% more cat video puns!)
- 59% of viewers will watch a video to completion that is less than one minute. – Wistia
- 92% of mobile video viewers share videos with others. – Invodo
- 65% of executives have visited a vendor’s site after watching a video. – Forbes
(39% have called a vendor after watching a video) - 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
- When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
- The average internet user spends 88% more time on a website with video. – Mist Media
- 300 hours of video are uploaded to YouTube every minute. – YouTube
(That’s a lot of cat videos!) - 64% of consumers are more likely to buy a product after watching a video about it. – comScore
- Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
- 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
- Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
(Read about how our client got a 34% increase in conversions) - Using video on landing pages can increase conversion by 80% – Unbounce
- Mobile makes up almost 40% of global watch time on YouTube. – YouTube
(6 billion hours of video are watched monthly on YouTube) - 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
- Only 24% of brands are using online video to market to consumers. – Kantar Media
Who Came Up With This Super Paw-someness?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios…
Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that?
Your stat about Youtube is wrong. It’s 300 hours. Get your cat videos right! lol https://www.youtube.com/yt/press/statistics.html
Thanks Walt! I guess that’s what I get for getting my stats from another source than the horses mouth. In this case the horse is YouTube. Corrected and the cats are purring again.
Hello Eric,
Nice facts. Care to share your sources? Thanks!
Kevin
Thanks Kevin, All sources are cited on the individual graphics, we just didn’t want to clog up the visuals with individual links. Cheers!
Hi Eric,
Would you mind posting the reference link from the comScore state that says “64% of consumers are more likely to buy a product after watching a video about it.” I’d like to link it to a blog article. Thanks!
Hi Stacy – Unfortunately it was from a white paper at comScore published a year ago which does not have a public link. It’s cited here and on numerous other sites, all of which didn’t include a link to the comScore stat. Linking to this may be your best bet for simplicity. Sorry but I wish you all the best!
Number 14. James McQuivey (Forrester Research) is an idiot. Here’s his formula: There are sixty seconds in a minute. Video, at 30 frames (or pictures) per second = 1,800 frames. If “a picture is worth a thousand words” then you get your 1.8 million words. Hello?
This is totally irrelevant to your conversation. A poorly produced video is essentially worthless because nobody will watch it.
What none of these “statistics” take into consideration is the quality of the video. The amount of time someone will watch a video has absolutely nothing to do with its length. It’s content that counts and a reasonable presentation of the material. After all, we’ll sit down and watch a TWO HOUR movie, just for entertainment alone.
Hey Paul thanks for commenting! I think the gist of what Dr. McQuivey is saying is that content in a video is retained far greater than something you read. It’s been proven in many studies that the brain is more engaged watching and listening to a video than it is in just reading. Is Dr. McQuivey’s math right? Probably not. But is the sentiment right? I think so.
I also disagree that quality of video and has nothing to do with the video’s length. If it’s a bad quality video or bad content that just isn’t interesting, doesn’t that lead to shorter view times? Even the video content is interesting and well produced viewers reach a point where you need to move them to the next logical step. If you keep droning on and on you lose them.
I get your point about two hour movies but these stats aren’t related to entertainment, they’re related to video marketing content. No one is going to watch a two hour marketing video…I can pretty much guarantee that.