by Eric Guerin | Feb 21, 2017 | Online Video Marketing...Creatively
16 B2B Video Marketing Benchmarks Infographic from Vidyard How do you measure how well your video marketing is performing compared to your competitors? For businesses marketing to consumers, finding benchmarks is fairly easy. For B2B marketers utilizing video...
by Eric Guerin | Mar 3, 2016 | Online Video Marketing...Creatively
While YouTube is critical for businesses as part of a video marketing strategy, ideally you don’t want most of the video content on your site using YouTube embeds. Why? Your goal on YouTube is to educate and pique the interest of the viewer but ultimately you want to...
by Eric Guerin | Aug 27, 2015 | Online Video Marketing...Creatively
Millennials as a generation are unique. They are the first generation to be complete digital natives. Unlike previous generations, they look online and to their social networks first for entertainment rather than TV. In a recent study by Animoto, they confirmed that...
by Eric Guerin | Jun 25, 2015 | Online Video Marketing...Creatively
Consumers don’t want to read; they want to sit back and watch video. And according to research by Animoto, companies utilizing product videos effectively are experiencing dramatically higher sales and are growing a more loyal customer base. Here are a few paraphrased...
by Kendra Hoffman | Jun 10, 2015 | Online Video Marketing...Creatively
If you were reading some of my previous posts about voice over carefully, you might have picked up on a theme. And that theme was “how not to describe the voiceover needs for your video.” “Look, Kendra,” you may be saying at this point, “If referencing celebrities,...
