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12 (work)Days of Christmas Video Storytelling: The Long Wait

by Eric Guerin | Dec 23, 2016 | Online Video Marketing...Creatively

Today is the final workday before Christmas! With that in mind I present what was among the first great storytelling ads of Christmas. It was the ad that really hit a nerve and started it all for…you guessed it…John Lewis. So the final one as I had...

12 (work)Days of Christmas Video Storytelling: Come Together

by Eric Guerin | Dec 22, 2016 | Online Video Marketing...Creatively

Day 11 is usually reserved for pipers piping, but how about some quirky train whistles blowing instead? This ad from H&M is my pick for the best holiday ad of this year. H&M is a multinational clothing-retail company and spun this holiday tale of creating...

12 (work)Days of Christmas Video Storytelling: 1914

by Eric Guerin | Dec 21, 2016 | Online Video Marketing...Creatively

This Sainsbury’s ad from 2014 is about one of the most amazing and true Christmas stories of all time. According to historical events, on Christmas Day, 1914, the Germans and British guns fell silent while the two armies met in no-man’s land, sharing gifts and...

12 (work)Days of Christmas Video Storytelling: Come Home

by Eric Guerin | Dec 20, 2016 | Online Video Marketing...Creatively

Day 9 is definitely not a shake your rump worthy of 9 ladies dancing, but it is amazingly good in it’s own quirky way. Germany’s EDEKA supermarket chainand their ad from 2015 is a sad but poignant commentary on society in general.     If you’re already...

12 (work)Days of Christmas Video Storytelling: Man On The Moon

by Eric Guerin | Dec 19, 2016 | Online Video Marketing...Creatively

On day 8 we return to a John Lewis ad which generates as much enthusiasm in the UK at this time of year as most feel waking up on Christmas morning to see what is under the tree. Already featured twice in this countdown, John Lewis is a heavyweight when it comes to...
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