The Star Wars galaxy is one that transcends generations. Everyone can relate to the stories; the battles between good and evil. Another thing we can learn from the characters is a thing or two about video marketing. Here are five characters from the Star Wars saga and the traits they bring to help your video marketing.
Obi Wan Kenobi:
We heard it at the beginning of the first movie “Help us Obi Wan, You’re our only hope.” The entire rebellion was relying on Obi Wan’s assistance. Just like the jedi, people are looking for answers to their problems. It may not be their darkest hour, but they could be pretty desperate. So your video needs to answer “what’s in it for me?” or WIIFM. How does what you do impact the end user watching the video? Once you know this you can script the video to that person to answer WIIFM. Once you grab the viewer’s attention with empathy (show them you understand their problem), clearly show them what’s in it for them (your solution).
The Tusken Raiders or Sandpeople, as seen in the image above, are more of a lesson of what not to do. According to the sage Obi Wan Kenobi, “Sandpeople always ride single file to hide their numbers.” So they are deceptive. When you are scripting your videos don’t try to be something you’re not. Don’t deceive your viewers into believing that your product or service will do something it’s not going to do. Basically don’t overpromise and under deliver. If you do you’ll likely end up like the Jawas, scavenging for whatever you can get in the deserts of Tatooine.
Yoda had a knack for brevity in language. He also happened to be among the shortest Star Wars characters was Yoda, he was also arguably the smartest. Key takeaway: short = smart. It’s important to remember that nobody cares about your brand as much as you do. So the less the viewer is familiar with your brand, the shorter their attention span will be for watching your video. In fact more than half of online video viewers leave after one minute. So edit, then when you think you’re done…edit some more.
Chewie is a beautiful beast because he’s not afraid to let his freaky fur fly. He laughs when he wants (remember: “Laugh it up, fuzzball”). When he’s hungry, he eats which can sometimes get him into trouble; like when they were captured by Ewoks in Return of the Jedi to which Han Solo replied sarcastically, “Great Chewie! Great! Always thinking with your stomach.” The important takeaway here for your video marketing, is Chewbacca is always true to himself and your video marketing should be honest help humanize your brand. Don’t worry about toeing the corporate line, be honest and be yourself. People want to connect and do business with other people. So you don’t have to be a wookiee but you do have to let your hair down and allow your video marketing to speak conversationally.
Finally, C-3PO was always quick to point out that he was “fluent in over six million forms of communication…”. You should make sure your message and the call to action at the end is clear, no matter who is watching. In terms of your call to action, you want to customize it based on where the user is watching the video. If the viewer is watching the video on your website, the call to action shouldn’t be to visit your website. Visiting your website is what you want viewers to do when they’re watching your video on YouTube or Facebook. ON your website you want them to sign up for a free trial, email for more information or download an e-book. No matter what planet, or website, your content is viewed on, you want the next step for the viewer to be appropriate and clear.
These are just a few fun tips based on characters in Star Wars to give you a good base to start with. I could keep going, with tips based around Boba Fett (bounty hunter = targeting) or Darth Vader (intergalactic domination…naturally) but I’ll save that for another day. Just keep these five characters and their tips in mind when you are planning your video marketing strategy and you’ll at least be punching in the right star coordinates for success when your video marketing launches into hyperspace. Let the force be with you.