We had the opportunity to create the original Mojo Motors explainer video way back in early 2011 which we won a Telly Award for. It was a fun process working with their team to come up with a video to clearly explain what it was Mojo Motors did and how it worked for people looking for a used car. Here was the original 2011 video we created for them:

Fast forward to 2014 and the business and operating model of Mojo Motors has changed. They’ve tweaked how their service worked and augmented the user experience over time. Now they allow users to follow multiple used cars and track discounts in real time so the depth of the service they offer goes way beyond what was originally offered three years ago. So we were happy as a kid in a candy store that they selected us to reinvent their explainer video and retell their story today. We are proud to present Mojo Motors 2.0:

It’s bigger, faster, stronger and at least 212% more engaging. At least I think so. It was a great experience to revisit the brand and retell what they do in a new and unique way. So, what do you think, potential to be another award winner?

 

Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing videos. He can easily be bribed with coffee. Read more of Eric’s posts