Mojo Motors, the new online car shopping site that offers members-only prices on used cars and trucks from local dealers, and Adelie Studios, an industry leader in online marketing animated video production, are the 2011 Online Video Bronze Winners of the 32nd Annual TELLY Award in the automotive category. The winning video, “The Best Way to Buy a Used Car”, was selected among thousands of entries for their entertainment and originality.
“This was an amazing animation to work on leading up to the launch of Mojo Motors,” said Eric Guerin of Adelie Studios. “Taking the essence of what Mojo Motors does, what makes it different and then condensing that message to an entertaining seventy second animation is what we love about marketing animations. Winning a Telly Award in the automotive category, where we were up against many of the largest automotive companies in the world makes the achievement even more satisfying.”
“We are honored to be recipients of this prestigious award which celebrates the very best in broadcast and online programming,” said Paul Nadjarian, CEO of Mojo Motors. “Especially when we discovered our competition was in the thousands! Also, with advertising moving away from one-way to two-way dialogue and engagement via social media, this online video becomes a great marketing tool to immediately attract potential visitors to our site. Let’s face it, we all love moving pictures, especially animation, combine that with the unprecedented value and service message of Mojo Motors and it’s a win win.”
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world.
This year, the Telly Awards received over 13,000 entries from all 50 states and countries around the world. Silver and bronze medals are awarded based on creativity and outstanding achievement in a specific category.
About Mojo Motors
Mojo Motors was founded in 2010 by Internet and auto industry veterans to offer consumers more power and control over the used car buying experience. Using their experience working at eBay Motors and Ford Motor Company, Mojo’s founders created a site based on exclusive relationships with local used car and truck dealers. These dealers list discounted pricing information on Mojo that is available only to consumers who sign up for a free Mojo membership.
With Mojo, consumers have greater control as they shop for a used car. They visit a dealer armed with discount pricing that the dealer agrees to honor because of its relationship with Mojo.
Dealers enter and set their discounted pricing information through Mojo’s web-based inventory pricing software. This easy-to-use system allows dealers to set discounts that are competitive with other dealers in their local markets.
With Mojo, dealers know they’re reaching serious buyers who are ready to buy a car. Mojo collects marketing fees from dealers when Mojo members purchase a used car from them.
About Adelie Studios
Adelie Studios specializes in creating animated marketing videos and tutorial animations to promote your marketing message online in an engaging and entertaining format. Adelie Studios producer Eric Guerin has previously won five Telly Awards: two in 2011 for HubSpot’s Captain Inbound Animated Series, one in 2010 for JCSI and two in 2009 for Waste Management and Open Pages. See more animated videos and tutorial animations they have created at http://www.adeliestudios.com