Leaning_In_Post

I posted last week about leaning back. About taking a step back to recharge and gain perspective. Coming back from that wonderful week I was ready to go. I don’t know what the future holds for me. But who does? I do know one thing. I will only do things that I am passionate about. So with that here are the things I will be focusing on:

Yes, We’re Still Making Explainer Videos

C’mon, did you really need me to tell you this? Truth is, creating animated explainer videos is what I am passionate about. There’s something really exciting about taking a product or service that is incredibly difficult to comprehend and making it easily understandable. I know I’m a geek.

From there though is where we’ll be expanding our services to further assist the wonderful people who choose to work with Adelie Studios.

The “how”

As in: “We made a video! Now HOW do we get people to watch it?” That’s a big problem people run into. You have a cool service. You want to easily explain what makes it so cool. You have Adelie Studios make a kick ass video. Now what? I am now expanding our services to assist you with your digital strategy – whether that is just a strategy around one video on up to a plan around how to best utilize multiple video assets on your website to optimize conversions and knowing what type and how long the video content needs to be to support your goals. Whether it is just me or a team of virtual professionals I bring to your door. Basically, my goal is to make you the office hero.

The “who”

Answering your next question: “Cool! Now WHO is going to watch it?” One thing I always recommend is to start with the people and customers you already know. A warm email to your existing clients or connections is a great way to get your video out there to the people who care the most. Adelie Studios has been partners with Constant Contact for several years now. So what’s new about that? Well now Adelie Studios will be offering email template design and consulting to help you with an email marketing strategy so it can continue to pay dividends for you. On occasion Constant Contact offers discounts and special offers directly to us as partners on their email, event, survey and social media marketing tools and solutions which we’ll also pass on to you.

The “where”

Finally: “That sounds great! Now WHERE are they going to find the video?” Whether someone finds your video on YouTube or a landing page on your website, the experience needs to be unique. For instance, stop me if you’ve seen this one before, why would you have a call to action at the end of your video to visit your website…when the video is already being viewed on your website? We already offer customization as part of the production process, however we’ve recently partnered with the video hosting company Wistia because their video player makes complete customization a breeze. Their in-depth analytics offer amazing insights into how people are viewing your content. The custom calls to action can be built right into the video player to suggest more snackable content on your site or to get the viewer to sign up for a demo. Adelie Studios will now help you with video player customization awesomeness.

So to sum up, we are ready to kick online marketing butt with you. Adelie Studios and our virtual team are here to help you maximize the efficiency of your video marketing. It’s just time to lean back in and get your online marketing jump started. We are standing by…

Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better market themselves using animated marketing videos. He can easily be bribed with coffee. Read more of Eric’s posts