With over 50 million small businesses using the free Pages on Facebook, how do you get your business to stand out? Well one way is by promoting some of your content and Facebook recently announced that they had reached 3 million businesses actively advertising on Facebook. To celebrate reaching the milestone, Facebook created Your Business Story — an automated step-by-step tool that uses photos your page has uploaded to create a very basic video. It’s similar to what they previously had rolled out for individuals to create their own personalized video for Friends Day earlier this year.
Here’s one we created on our own Facebook page:
If you don’t have the budget to create your own video, Your Business Story is fine. It’s not incredibly compelling video, but it’s STILL video and video resonates with audiences on Facebook. Is it as compelling as the video Facebook created to promote ‘Your Business Story’?
Obviously not. But it’s the difference between a video creation template product and a customized story. One is created as a software template to create hundreds of thousands of videos and one Facebook created to tell one story really well. But the impact in storystelling is clear and Facebook knows storytelling works. They also know that video generates far more engagement than any other type of content; particularly when that video content is personalized.
Facebook realizes that video is the engine that keeps their advertising platform running. So they created the ‘Your Business Story’ tool to be a sparkplug and keep that engine running more efficiently. If more advertisers use video even at the most basic video like this and see results, then they spend more.
Organic Reach of Facebook posts dropped in the past year to a paltry 2%. So if you’re trying to reach your audience on Facebook, you had better be advertising. And if you’re advertising, 70% of marketers claim video produces more conversions than any other content. So why wouldn’t you start with creating Your Business Story? When you’re ready to tell a more compelling story around what you do or what your brand does, we can act as your virtual video marketing partner to help you get the results you need. It’s painless and a lot of fun to boot.
Have you created a Your Business Story on Facebook and advertised with it? What did you think? Share your thoughts and experiences in the comments below, I always reply back quickly to keep the conversation going.