MyVR Explainer Video Summary
MyVR contacted Adelie Studios to produce an explainer video for them in September 0f 2012. They were looking to create a video that told the story of MyVR in a simple and entertaining way while keeping it short and effective. The main objective and call to action of the video was to increase sign ups for a free trial. Through the use of entertaining graphic animation and a well written script, the explainer video was designed to show how effective MyVR is to vacation home rental property owners and managers. After it was launched on their home page, MyVR saw an immediate increase in trial signups and overall the explainer video has led to a 34% increase in trial signups.