Permission TV which offers an outstanding video platform allowing you to build those call-to-action links right into the video player creating more interactive experiences to everyone who visits your site. Both offer outstanding analytics so you can track and analyze your video’s performance.
Ultimately a call-to-action is useless unless the video itself is engaging and can easily be found. If your video is buried on your website, who’s going to see it? What if the content is so boring no one ever gets to the call-to-action?
What you need to do is to think of the call-to-action within your video and the trigger button or action as one seamless process, not separate parts. That is the future of online video, it’s all part of the viewer experience.
That’s what I think anyway, what about you?