Full Disclosure: I may be a bit biased here since I was the writer and animator on this project. While I tend to be hyper-critical of my work (is any creative person not?) I am more impressed with the strategy behind the branding video carried out by HubSpot.
They didn’t just create the video and throw it out to the whims of the internet, they had a plan. In the word’s of the Episode “Guru” of David Meerman Scott “Create exceptional content that people will want to share, and point the world to your virtual doorstep.”
So the video was posted on their blog, they built a custom landing page for the series to reside (oh yes…there will be more), started a fan page on Facebook and launched a Twitter account for Captain Inbound. Practicing what they are preaching. The video was also mentioned as a great example of how “Content Rules” on the MarketingProfs blog today by Ann Handley. Enjoy!