by Eric Guerin | Dec 21, 2016 | Online Video Marketing...Creatively
This Sainsbury’s ad from 2014 is about one of the most amazing and true Christmas stories of all time. According to historical events, on Christmas Day, 1914, the Germans and British guns fell silent while the two armies met in no-man’s land, sharing gifts and...
by Eric Guerin | Dec 20, 2016 | Online Video Marketing...Creatively
Day 9 is definitely not a shake your rump worthy of 9 ladies dancing, but it is amazingly good in it’s own quirky way. Germany’s EDEKA supermarket chainand their ad from 2015 is a sad but poignant commentary on society in general. If you’re already...
by Eric Guerin | Dec 19, 2016 | Online Video Marketing...Creatively
On day 8 we return to a John Lewis ad which generates as much enthusiasm in the UK at this time of year as most feel waking up on Christmas morning to see what is under the tree. Already featured twice in this countdown, John Lewis is a heavyweight when it comes to...
by Eric Guerin | Dec 16, 2016 | Online Video Marketing...Creatively
After John Lewis, perhaps the brand most associated with great storytelling ads over the past few years has been Sainsbury’s. TheTo those unfamiliar with Sainsbury’s, is one of the largest chains of supermarkets in the United Kingdom. One of their best...
by Eric Guerin | Dec 15, 2016 | Online Video Marketing...Creatively
It’s not often “Frankenstein” and “heartwarming” are used in the same sentence, but that’s the only way to describe day 6 of the 12 (work)Days of Christmas. “Frankie’s Holiday” from Apple features actor Brad Garrett’s take on the famously...
by Eric Guerin | Dec 14, 2016 | Online Video Marketing...Creatively
Day 5. In the song that’s where we get the flourish of the “FIVE GOLDEN RINGS!!!” So I knew we needed a good one for day 5. That’s why I chose possibly my favorite holiday ad of all time by John Lewis called “Monty the Penguin”. As...
by Eric Guerin | Dec 13, 2016 | Online Video Marketing...Creatively
On the fourth day of Christmas I humbly present “Christmas with love from Mrs. Claus” from M&S. Marks and Spencer (aka M&S) is a major British multinational retailer specializing in of clothing, home products and luxury food products. Little is...
by Eric Guerin | Dec 12, 2016 | Online Video Marketing...Creatively
On the third day of Christmas I give you the “Best Gift of All” from Heathrow Airport. Heathrow Airport is among the busiest airports in the world as people come home to see their loved ones for the holidays. Here they’ve put together a heartwarming...
by Eric Guerin | Dec 9, 2016 | Online Video Marketing...Creatively
On the second day of Christmas I give you “English for Beginners” from Allegro. Allegro is a hugely popular Polish online auction website, in fact one of the top 200 or so sites in the world based on traffic. The video features an elderly gentleman who...
by Eric Guerin | Dec 8, 2016 | Online Video Marketing...Creatively
Charles Schultz predicted the Christmas sprawl of advertisers in 1974 when he worked a joke into the Peanuts Easter special that Christmas was only 246 days away. So it will come as no surprise that the holidays are loaded with commercialism. Here in the US most are...
