Comments on: Case Study: Direct Mail vs. Email Marketing with Video http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/ Thu, 29 Dec 2011 18:48:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adelie Studios Named Constant Contact 2010 All Star | Online Video Marketing...Creatively http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/comment-page-1/#comment-513 Adelie Studios Named Constant Contact 2010 All Star | Online Video Marketing...Creatively Fri, 06 May 2011 13:06:02 +0000 http://www.ericguerin.net/blog/?p=5#comment-513 [...] utilizing email marketing with video were able to garner a response rate that was on average 10x higher than direct mail and nearly double their click through rate when video content was included. Constant Contact’s [...] [...] utilizing email marketing with video were able to garner a response rate that was on average 10x higher than direct mail and nearly double their click through rate when video content was included. Constant Contact’s [...]

]]> By: Tony http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/comment-page-1/#comment-487 Tony Thu, 13 Jan 2011 19:50:35 +0000 http://www.ericguerin.net/blog/?p=5#comment-487 This was an impressive case study. This was nothing we hadn't already assumed but it's nice to see some stats on the actual results. Email marketing was a clear winner and I would wonder why businesses would think twice especially after seeing these results. Thank you so much for sharing this data. This was an impressive case study. This was nothing we hadn’t already assumed but it’s nice to see some stats on the actual results. Email marketing was a clear winner and I would wonder why businesses would think twice especially after seeing these results. Thank you so much for sharing this data.

]]> By: Eric Guerin http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/comment-page-1/#comment-198 Eric Guerin Tue, 27 Jul 2010 22:58:08 +0000 http://www.ericguerin.net/blog/?p=5#comment-198 Hi Joseph - Thank you, I'm glad the case study was valuable to you. We probably will not have an application for such a test as part of a case study, however I'd recommend you check out the Email Standards Project who frequently do tests along these lines: http://www.email-standards.org/ If they haven't done it yet, it's probably on their radar to do this test soon. Hi Joseph – Thank you, I’m glad the case study was valuable to you. We probably will not have an application for such a test as part of a case study, however I’d recommend you check out the Email Standards Project who frequently do tests along these lines: http://www.email-standards.org/

If they haven’t done it yet, it’s probably on their radar to do this test soon.

]]> By: Joseph Gomez http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/comment-page-1/#comment-197 Joseph Gomez Tue, 27 Jul 2010 12:51:45 +0000 http://www.ericguerin.net/blog/?p=5#comment-197 This solidifies what I already suspected: video email will outperform mailers by a long shot! Thanks for sharing this case study. Any chance you guys will try text-only email vs video email in the future? This solidifies what I already suspected: video email will outperform mailers by a long shot! Thanks for sharing this case study. Any chance you guys will try text-only email vs video email in the future?

]]> By: Eric Guerin http://www.adeliestudios.com/blog/case-study-direct-mail-email-marketing-video/comment-page-1/#comment-145 Eric Guerin Tue, 02 Mar 2010 20:51:12 +0000 http://www.ericguerin.net/blog/?p=5#comment-145 Hi Sharon - I'll answer you offline by email as each case is individual and it would be better to have this conversation privately. Talk to you in a bit! Hi Sharon – I’ll answer you offline by email as each case is individual and it would be better to have this conversation privately. Talk to you in a bit!

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