by Eric Guerin | May 8, 2017 | Online Video Marketing...Creatively
Ever have one of those colds that just doesn’t go away? That’s where I’m at. For the past month I’ve been battling an upper respiratory infection that’s wreaked havoc on my voice. For about a day I sounded a bit like Tom Waits and I...
by Eric Guerin | Mar 7, 2017 | Online Video Marketing...Creatively
If you keep your marketing videos short and to the point; they’re more popular. The ideal business video length is something we’ve written about before. Recent statistics from AOL’s State of the Video Industry Global Research Study confirm that shorter is...
by Eric Guerin | Feb 22, 2017 | Animated Videos & Tutorial Animations, Online Video Marketing...Creatively
There’s statistics to support how short attention spans are online. There’s also been studies done of how you need to grab the viewer’s attention within the first 8 seconds in a video or you lose them. Now I’m not saying that 30 seconds is the...
by Eric Guerin | Feb 21, 2017 | Online Video Marketing...Creatively
16 B2B Video Marketing Benchmarks Infographic from Vidyard How do you measure how well your video marketing is performing compared to your competitors? For businesses marketing to consumers, finding benchmarks is fairly easy. For B2B marketers utilizing video...
by Eric Guerin | Feb 10, 2017 | Online Video Marketing...Creatively
For the third consecutive year we’re proud to have developed this visual interpretation of what we felt were 17 of the most compelling video marketing statistics to help you get your video budget increased in 2017. Have a skeptical boss you need to see the light...
by Eric Guerin | Feb 8, 2017 | Online Video Marketing...Creatively
Social media presents great opportunities for brands, both large and small, to reach their audience. But what to publish? Which social media networks present the best opportunities? Brightcove, an online video technology firm, recently surveyed over 5,500 consumers...
by Eric Guerin | Feb 7, 2017 | Online Video Marketing...Creatively
Web accessibility usually refers to utilizing inclusive design to help visitors with disabilities but how does it apply to your video marketing? For video content, that includes closed captions for any audio in the video. You may think captions aren’t important...
by Eric Guerin | Jan 15, 2017 | Online Video Marketing...Creatively
One day I hope the isolating vitriol that currently divides our country will finally ebb away enough for all of us to realize we’re all in this together. Later this week our country will be inaugurating perhaps the most controversial president in our history....
by Eric Guerin | Dec 23, 2016 | Online Video Marketing...Creatively
Today is the final workday before Christmas! With that in mind I present what was among the first great storytelling ads of Christmas. It was the ad that really hit a nerve and started it all for…you guessed it…John Lewis. So the final one as I had...
by Eric Guerin | Dec 22, 2016 | Online Video Marketing...Creatively
Day 11 is usually reserved for pipers piping, but how about some quirky train whistles blowing instead? This ad from H&M is my pick for the best holiday ad of this year. H&M is a multinational clothing-retail company and spun this holiday tale of creating...
