by Eric Guerin | Apr 9, 2014 | Online Video Marketing...Creatively |
Alright maybe a video on every page is wishful thinking, but as the number of overall site visitors continue to grow on mobile devices, it only makes sense. I mean, what would you rather do, read a page full of text on your smartphone or watch a short video? If...
by Kendra Hoffman | Mar 20, 2014 | Online Video Marketing...Creatively |
When your marketing team is creating an explainer video or training program, you may be tempted to use the nearest “good voice.” The guy in sales who used to be a DJ. Your sister, who sings for the orchestral choir. After all, they have fantastic voices, they’re...
by Eric Guerin | Mar 18, 2014 | Online Video Marketing...Creatively |
Adelie Studios is recognized for achieving exemplary marketing results. We’re proud to announce that we have received the 2013 All Star Award from Constant Contact, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each...
by Eric Guerin | Feb 20, 2014 | Online Video Marketing...Creatively |
In the wake of the Super Bowl a couple of weeks ago, advertisers are either reaping the benefits of their newly found broad brand awareness or wondering what went wrong with their 30 seconds of fame. This year, ads went for a jaw dropping $4 million per 30 second...
by Kendra Hoffman | Feb 18, 2014 | Online Video Marketing...Creatively |
Why celebrity and pro voices are so appealing in commercials Another Super Bowl has come and gone, along with the now-mandatory contingent of celebrity-laden commercials. Though this year most of them were on-camera, with the slightest amount of poking around it’s...
by Eric Guerin | Dec 3, 2013 | Online Video Marketing...Creatively |
In an interview on CBS’s 60 Minutes, Jeff Bezos, the CEO of Amazon, announced that Amazon is working on drones that could deliver packages to your doorstep within 30 minutes. The buzz was immediate. National news covered the story. Some questioned 60 Minutes on...
by Eric Guerin | Nov 27, 2013 | Online Video Marketing...Creatively |
This Happy Thanksgiving goes out to all of you sexy turkeys out there…you know who you are. Eric Guerin (102 Posts)Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better...
by Eric Guerin | Nov 23, 2013 | Online Video Marketing...Creatively |
A few months ago I posted about the survey Flimp Media, ReelSEO and the Web Video Marketing Council were conducting about online video usage by businesses. Well the results are in and here are a few of the highlights: One of the first stats that I found the most...
by Eric Guerin | Nov 12, 2013 | Online Video Marketing...Creatively |
Have you seen the Google Ad from 2011 called “dear.sophie.lee”? Yes it’s an old video, but what this ad did was single-handedly propel Google Chrome from barely a blip on the radar screen of web browsers when it launched in 2008 to the top web...
by Eric Guerin | Nov 5, 2013 | Online Video Marketing...Creatively |
In the process of planning for that amazing new video you want Adelie Studios to produce for you (I know shameless plug), have you thought about where that video is going to live? What I mean is, the call to action at the end of a video on your home page should be a...
