by Eric Guerin | Feb 20, 2014 | Online Video Marketing...Creatively
In the wake of the Super Bowl a couple of weeks ago, advertisers are either reaping the benefits of their newly found broad brand awareness or wondering what went wrong with their 30 seconds of fame. This year, ads went for a jaw dropping $4 million per 30 second...
by Kendra Hoffman | Feb 18, 2014 | Online Video Marketing...Creatively
Why celebrity and pro voices are so appealing in commercials Another Super Bowl has come and gone, along with the now-mandatory contingent of celebrity-laden commercials. Though this year most of them were on-camera, with the slightest amount of poking around it’s...
by Eric Guerin | Dec 3, 2013 | Online Video Marketing...Creatively
In an interview on CBS’s 60 Minutes, Jeff Bezos, the CEO of Amazon, announced that Amazon is working on drones that could deliver packages to your doorstep within 30 minutes. The buzz was immediate. National news covered the story. Some questioned 60 Minutes on...
by Eric Guerin | Nov 27, 2013 | Online Video Marketing...Creatively
This Happy Thanksgiving goes out to all of you sexy turkeys out there…you know who you are. Eric Guerin (100 Posts)Eric Guerin is the founder of Adelie Studios. He chooses to use his creative powers for good and not evil by helping businesses to better...
by Eric Guerin | Nov 23, 2013 | Online Video Marketing...Creatively
A few months ago I posted about the survey Flimp Media, ReelSEO and the Web Video Marketing Council were conducting about online video usage by businesses. Well the results are in and here are a few of the highlights: One of the first stats that I found the most...
by Eric Guerin | Nov 12, 2013 | Online Video Marketing...Creatively
Have you seen the Google Ad from 2011 called “dear.sophie.lee”? Yes it’s an old video, but what this ad did was single-handedly propel Google Chrome from barely a blip on the radar screen of web browsers when it launched in 2008 to the top web...
by Eric Guerin | Nov 5, 2013 | Online Video Marketing...Creatively
In the process of planning for that amazing new video you want Adelie Studios to produce for you (I know shameless plug), have you thought about where that video is going to live? What I mean is, the call to action at the end of a video on your home page should be a...
by Eric Guerin | Oct 16, 2013 | Online Video Marketing...Creatively
This is a repost of an article originally published on the Tunefruit blog titled I wrote: ”Tunefruit is Going Bananas: Getting Noticed With An Explainer Video“. Enjoy: Intro Video. Brand Video. Explainer Video. You may have heard one or more of these terms...
by Huckleberry Tunefruit | Oct 15, 2013 | Online Video Marketing...Creatively
So you’ve just got your new business up and running, congrats! You’ve got some ads out there, are working the SEO and decide you’re going to make your own video for the website. You wrap filming and now it’s time to add some background music! Unfortunately...
by Eric Guerin | Oct 7, 2013 | Online Video Marketing...Creatively
If you subscribed to this blog by Google Reader we all know that went the way of the dodo bird on July 1st of this year. So maybe you have switched to Feedly or are using Feedburner now? Well who knows what’s next for RSS, so here are a few other ideas if you...
