We created this AT&T Authorized Licensed partner Baby’s Journey who developed and manufactured the new AT&T mHealth monitoring family of products. The video was created to tease the “birth announcement” of the video and audio monitors launching at Babies ‘R’ Us. It was intentionally designed to look like it could be a real baby’s birth announcement but when you get to the end you realize it’s for a baby video monitor with their tagline “Seeing is Believing”. It was only 15 seconds and designed to work both with sponsored posts and organically on both Facebook and Instagram. Also we created the video with Facebook and Instagram’s autoplay in mind by designing it to grab people’s attention without the audio playing in the first three seconds or so.