The Adventures of Captain Inbound – Episode One
This is part one of an original animated web series for HubSpot. The concept behind the video was to create a “Captain Planet” inspired fully animated cartoon where by using inbound marketing techniques the “hero” was able to save the day. The video also was a 2011 winner of two Telly Awards for Best Business to Business Online Video Campaign and Best Use of Animation in an Online Marketing Video.
Hubspot released the first episode of its animated (cartoon) Web series, The Adventures of Captain Inbound, in which marketing superhero Captain Inbound defeats the Sultan of Spam. (And saves the day. Of course.) I particularly liked the cameo of David Meerman Scott’s “Great Oz” – inspired talking head. His counter-terrorism advice to combat the Sultan? ‘Create exceptional content that people will want to share, and point the world to your virtual doorstep.’ The takeaway for marketers is this: Creating content alone isn’t enough. The key is to create exceptional content that sets you apart from the crowd, drives viral sharing, and enhances your company’s profile and personality. Which, by the way, includes creating the unexpected, the unfamiliar, and occasionally the oddball and fun (or perhaps even the animated cartoon series!)