Adelie Studios, an industry leader in online marketing animated video production, and Stanford History Education Group (SHEG), a consortium of Stanford University faculty, graduate students and visiting scholars, were honored to be the recipients of a 2013 Communicator Award of Distinction for their Beyond the Bubble animated explainer video. The winning video was selected among thousands of entries for its distinctive creative work and for upholding a standard of excellence in marketing and communications in the Online Video category.
The Beyond the Bubble program unlocks the vast digital archive of the Library of Congress to create a new generation of history assessments. The website features dozens of History Assessments of Thinking (HATs), which “go beyond the bubble” by offering easy-to-use assessments that capture students’ knowledge in action – rather than their recall of discrete facts. The video was designed as a humorous but explanatory tool for SHEG to introduce the revolutionary concepts in the program.
“Viewers love the George Washington video that Adelie Studios created to promote the launch of Beyond the Bubble, our new website. The video delivers important information about our site in a funny, engaging manner,” says Sam Wineburg, Margaret Jacks Professor of Education, Professor of History (by courtesy) and Director of Stanford History Education Group at Stanford University. He went on to state, “We often show it during presentations because it provides a clear, concise introduction to the website. It was a pleasure to work with Adelie Studios. They were responsive to our requests, had great ideas, and did high quality work. We would definitely work with them again.”
“We were looking for a clever but humorous way to form a parallel between how multiple choices tests are archaic and a ridiculous way to test students retention of information, which is why we came up with the concept of George Washington taking a multiple choice test,” says Adelie Studios creative director and owner Eric Guerin, “It was great to work with SHEG to create this explainer video for them and we’re really happy with how the final product came out. Being honored with a Communicator Award with many of the largest marketing agencies and corporations in the world makes the achievement even more satisfying.”
The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!
About Stanford History Education Group (SHEG)
The Stanford History Education Group, or SHEG, is a consortium of Stanford faculty, graduate students, post-docs and visiting scholars, SHEG is an award-winning research and development group that provides outreach to educators in California and across the nation. SHEG draws on over twenty years of research-based experience working at the elementary, middle, and high school levels to find the most effective ways to convey knowledge and love of history to students and teachers of all ages. Beyond the Bubble was developed by the Stanford History Education Group and is the cornerstone of SHEG’s membership in the Library of Congress’s Teaching with Primary Sources Educational Consortium.
About Adelie Studios
Adelie Studios specializes in creating animated marketing videos and tutorial animations to promote your marketing message online in an engaging and entertaining format. This marks the first Communicator Award win for Adelie Studios. Previously they have won six Telly Awards: three in 2011 for HubSpot and Mojo Motors, one in 2010 for JCSI and two in 2009 for Waste Management and Open Pages. See more animated videos and tutorial animations they have created at adeliestudios.com