Because we’re a virtual organization and literally have people working on your project all over the country (in some cases all over the world for our international clients), we have a pretty unique process. Since every animation is custom designed using your fonts, colors, etc. and then new assets for the video are built using those brand guidelines, each of our videos takes around 6-8 weeks to complete. This is typically how a project’s production schedule works:
Step 1: Kickoff
The first thing we do is get inside your head. Not literally but we need to know who you are, who your target demographic is, what the end purpose of the video is, and what type of video you need. This process all starts with a creative brief that you fill out and then we have an informal meeting to dive deeper into your answers – after all, we wouldn’t create a video that is supposed to appeal to a C-level executive engineer the same as we would for a 20 something female college student. Unless that is the look you are going for. At the kickoff, you’ll meet your dedicated project manager/art director who will be with you every step of the way throughout your projects creation.
Step 2: Scripting
Once we know who you are and who the target of the video is, we begin the script writing process which includes both the voice over and some rough ideas for the visuals. This is to get the creative juices flowing. We usually write it in a “conversational” tone keeping in mind your message and what action you want the viewer to take after watching the animation.
Step 3: Voiceover Recording
During the kickoff meeting we usually try to identify who the “voice” of your video will be and once we get the script somewhat finalized we have several record samples created of a few lines from your script by voiceover artists we feel most closely resemble what you are looking for. Maybe it’s a professional sounding female in her 30s or maybe it’s a deep baritone male voice. Whatever it is, we give you some options to select the perfect voice for your project.
Step 4: Style Mockups
Style mockups are finished quality drawings that are created of individual “scenes” in your video. This allows you to get an idea of what your final video design look and feel will be.
Step 5: Animatic Storyboarding
An animatic storyboard is created using the voiceover that was recorded. The animatic storyboard has scene content roughly drawn out to help you understand what the content, progression and visuals will look like.
Step 6: Video Production
This is where we go off and do our animation magic with lots of smoke and mirrors and big levers to pull behind the scenes. When it’s ready for you to view, we’ll upload it to a centralized location so you and your team can view it and give feedback.
Step 7: Setting the Tone
Once the main animation work is done on the video, we’ll add sound effects and music soundtrack to really carry the pace and tone of the video. Sometimes a great music soundtrack makes all the difference.
Step 8: Launch
Once you give us the green light, it’s time to launch! We will provide the video to you in the format of your choice and will work directly with your web developers to get the video uploaded to your video hosting platform of choice. We can also give you our recommendations for video hosting, sharing and analytics services we recommend so you can optimize your video’s ability to perform for you right out of the gate.
If you’d like to learn more about what we do, how we do it or would like to get a quote from Adelie Studios for your unique animated marketing video, contact us today!
