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How NBC’s Content Strategy is Failing at the Olympics

by Eric Guerin | Jul 31, 2012 | Online Video: In My Opinion

NBC has taken a beating early during these 2012 London Olympics and most of it was avoidable. The backlash started when they decided not to provide any live TV coverage of the Olympics.  Their thought was to funnel US viewers to sit in front of their TVs for 5 hours...

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